Jeff Caponigro
The Crisis Counselor.
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Jeff Caponigro knows that organizations and businesses are more vulnerable today than ever. Allow The Crisis Counselor to help you plan, survive and thrive. Don¹t make the big mistake!
Jeff Caponigro, author of The Crisis Counselor: A Step-by-Step Guide to Managing a Business Crisis, identifies business crisis and reputation threats that may be coming your way, and shows you how to stay ahead of hard times. (secondary keyphrase)
Did You Know:
Anyone, anywhere in the world with a gripe against your company - whether real, imagined or exaggerated - can destroy your business with a keystroke! Downsized employees, dissatisfied customers, even unscrupulous competitors command a global audience for their complaints against your precious and hard-earned business. Rumors, threats, even entire web sites against specific businesses abound.
Once lost, a good business reputation takes as much as 10 times to re-build as it took initially to establish. Bad images and memories, weakened faith in or bad beliefs about a business are extremely difficult to overcome.
Who Will Survive?
Issues that were not issues in a strong economy are moving to priority status under the threat of belt tightening:
Re-inventing and re-vitalizing your business;
Retaining your strongest employees;
Cornering the tighter, narrowing customer market;
Maintaining profitability when consumer money is missing,
Is a desperate challenge. Make sure you make it through. Don¹t Make the Big Mistake!
Recruit Jeff Caponigro for a presentation on crisis, reputation and change management.
The Facts Are:
In today¹s volatile and tightening market, change is a given, reputation is precious, and crisis is likely. You must have corporate crisis management training: Think ahead to potential crisis, required change, reputation threats and other vulnerabilities. Effect a crisis management plan to save your business in the event the worst occurs. Reputation management and protection is critical in tough times - times of economic crunch and unpopular decisions. Address these issues prior to actually being in a state of crisis, or you aren¹t doing your job!
Topics:
Avoid, Manage, Survive and Thrive Business Crisis and Change.
Internal and External management, communication strategy, and action techniques:
One common mistake is that business managers believe crisis occurs only on the grand scale. Therefore, most businesses fail to prepare for potential crisis, often ignore warning signs that precede them, and suffer significant consequences that could have been avoided through simple, effective crisis, change and reputation management.
- Identify & assess your businesses vulnerabilities.
- Crises that can happen in any business.
- Online crises that can happen to any business.
- Slow economy crises that can happen to any business.
- Preparing for crisis: crisis planning, crisis and change management training.
- Internal crisis communication.
- External spin strategy, media communication, public relations and crisis management.
- The 10 Most Common Mistakes Made By Businesses in Crisis.
- The Potential Fall-Out of a Mismanaged Crisis.
- The Surprising Benefits of a Well-Managed Crisis.
The Reputation Rut.
Reputation = beliefs about a business, developed over time, make customers, employees, media and others loyal, motivated and supportive- or the opposite.
- Reputation, like wealth, doesn¹t just happen. Reputation is not a luxury.
- The definition of Œreputation¹ signifies how critical and precious your company¹s reputation is - reputation is an essential component of your company¹s vision, part of your corporate mission.-Yet, few businesses make reputation building, reputation maintenance and reputation management a top priority.
- Get off your laurels,
- Create appropriate, multi-faceted, long-term reputation development and management planning,
- Connect to customer demand,
- Keep the company passion burning,
- Re-vitalize,
- Get a solid crisis management plan in place,
- Hone internal crisis communications skills and avenues,
- Move from dependency on Tangibles to Intangibles
- Focus on reputation multipliers.
The Crisis Counselor Credits Include:
Over 400 television and radio interviews; frequently interviewed as an expert for national magazines and new publication features. recognized foremost crisis, change and reputation management consultants Jeff Caponigro is the President of Caponigro Public Relations, Inc. For over twenty years, Mr. Caponigro has built his own reputation as one of the in the nation. |
